The First Summer of Montucky

A fun update from my latest Montucky meeting. I like sharing with my peers since we're a huge part of their target market and it's nice getting feedback.

We met yesterday to determine advertising and events for the summer. A slogan one of the owners, Jeremy, coined was "Hot Nights, Cold Snacks." We're thinking of a poster with a girl in an old F150 with a Montucky, of course, with mountains and fields as the background. That's what we have so far. They also have the traditional "F@*k Sunny White Beaches" slogan as well which is fun. Because we get mountains in Montana.

On that note... roll on summertime!

The Awesomeness of Montucky Cold Snacks

Yes, I will be soliciting over my blog for Montucky Cold Snacks. I've recently started working with them and helping out with event planning, marketing ideas and such. It's ran by two thirty-year old guys who wanted to give back to Montana while creating a refreshing light beer. Montucky consistently donates money to charities or donates beer to charity events for them to keep the profits. It is brewed in Wisconsin, however, it has to be that way for the moment to keep costs down so it can compete with PBR. It's not a crafty micro-brew, just an easy-drinking beer with an awesome goal.

Recently, they've been talking about what Montucky actually means. It's a slang word for Montana, yes, but what does it mean? They've been conducting photo contests through facebook for people to send in their best Montucky photos to win some beer and schwag. What do you guys think as a consensus from marketing students? If anyone's out and about, order a Montucky not a PBR.

These two pictures were from MCS Facebook page.

My Ritual

I had a difficult time writing my ritual story last week. I kept thinking: "What do I do all the same, the exact same way?" And I could barely think of something. Then I thought that I change my beauty rituals rather frequently, but the less frequent was my hair style.

In October, I cut off thirteen inches of my flowing, blonde hair for a "spunky" and "edgy" cut. Really, I just felt inspired after living in Europe to cut my hair and don't particularly consider myself spunky or edgy.

Suomi Standards

I follow this cute "Visit Finland" type facebook page that posts articles about Finnish culture, it's nostalgic.

I found this great little article "10 Things Not to Do in Finland." On the topic of cultural separation, I figured it was good to share.

10 Things Not to Do in Finland Article Link

The 10 things include:

1. Don't interrupt a conversation.
2. Don't compare Finland to other countries (especially Sweden).
3. Tip less.
4. Don't brag.
5. Don't wear clothes in the sauna.
6. Limit public displays of affection.
7. Don't show up unannounced.
8. Remove your shoes.
9. Don't comment on the Finnish ice hockey team (unless they win, of course).
10. Don't stare at Nordic walkers.

After living in Finland for a year, I found these to be quite true. Particularly not comparing Finland to other countries, Sweden likes to act like a "big brother" to Finland, and it drives the Finns crazy. Also, you can talk about the Finnish ice hockey team particularly if they beat Sweden.